The Swiss International Style, also known as the Swiss Style or the International Typographic Style, was a design movement that emerged in Switzerland in the mid-20th century and had a profound impact on graphic design, typography, and visual communication.
While women designers were working within the Swiss International Style movement, they faced significant challenges in gaining the same recognition and opportunities as their male counterparts. Notable female designers, such as Jacqueline S. Casey and Lora Lamm, made important contributions to graphic design, but their work was often less visible and celebrated than that of male designers.
As a group, we created ‘Swiss Missed’, an exhibition that is featured at the National Museum of Women in the Arts in Washington, DC. This exhibition highlights the work of women designers who were essentially ‘missed’ or looked over in history. In creating this as a potential showcase, we created a main informational catalog, a brochure, several ephemera items for the gift shop, and an exhibition experience.
Software
Adobe Illustrator, Adobe Photoshop
Deliverables
Photoshop Mockups, Book Publication, Brochure Publication, Exhibition Design, Copywriting, Historical Analysis
Collaboration
Tabitha Lo, Ashlee Keller, Lindsay Duncan, Sarah Cox
Awards
AAF Greenville Silver Addy Award
