EDITH VIXEN: PREMIUM CARE FOR MOMS
Two sisters created the idea of a new mother subscription box from the influence of their fiery grandmother as well as their personal motherhood experiences.
As a result of much debating, they decided to combine their ideas to create a box targeting the stressors of new mothers. In depth, Edith was the beloved grandmother of the sisters, and Vixen is a reference to a mother fox, both nurturing yet protective of their babies.
This brand embodies the heritage of the sisters as well as the simple delights of motherhood. Everything from the color palette to the choice of partnering brands is curated to serve the mother in the best way possible.
{This project is for educational purposes only.}
Software
Adobe Illustrator, Adobe Photoshop
Deliverables
Packaging Design, Mockups, Branding Collaboration, Website and Social Design, Branding
Each box is completely customizable.
However, we recommend taking the preliminary quiz to create a custom mom experience without a lot of deliberation or possible complications with decisions.
