THE SIMPSONVILLE ARTS CENTER
The Simpsonville Arts Center is a vibrant place of creativity for all people. Founded in 1939, the Simpsonville Arts Center is a year-round facility, conveniently located in the middle of the beautiful upstate of South Carolina. The structure houses many different areas of the arts—from theater productions to art classrooms and so much more.
The project aimed to create a cohesive and modern visual identity that would resonate with both local residents and visitors while preserving the center’s deep ties to the artistic traditions of Simpsonville. The logo, color palette, and typography were all thoughtfully developed to evoke creativity, inclusivity, and a sense of community.
The rebranding not only updated the Arts Center’s image but also brought a fresh, engaging visual language that would stand out in the city and appeal to a wide audience. This space provides a cultural area for all artists to gather, enjoying one another’s work in a cohesively designed environment.
{This project is for educational purposes only.}
Software
Adobe Illustrator, Adobe Photoshop, Figma, Google Software
Deliverables
Photoshop Mockups, Creating Custom Mockups, Practicality of Touchpoints, Analysis of Simpsonville community
